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Marketing Manager – Lifestyle & Premium Spirits Brands

Reports To: Managing Director

Position Summary

The Marketing Manager is responsible for developing and executing integrated marketing strategies that grow a portfolio of premium lifestyle and alcoholic beverage brands. The role combines strategic planning with hands-on execution across brand management, traditional and digital marketing, public relations, consumer experiences, trade marketing and commercial performance to drive brand equity, customer engagement and profitable business growth.

Key Responsibilities

1. Brand Strategy & Commercial Growth

• Develop and execute annual brand marketing and trade strategies aligned with business objectives.
• Drive brand equity, market share, revenue growth and profitability.
• Identify growth opportunities through consumer insights, market intelligence and competitive analysis.
• Translate business priorities into measurable marketing initiatives and KPIs.

2. Integrated Marketing & Consumer Engagement

• Lead integrated campaigns across traditional, digital, PR, retail and experiential channels.
• Oversee content strategy, creative development and brand communications across all touchpoints.
• Deliver high-impact brand experiences, sponsorships, launches and brand activations that strengthen consumer engagement and advocacy.
• Measure campaign effectiveness and optimize performance based on ROI and analytics.

3. Customer & Trade Marketing

• Partner with Sales to develop customer-specific marketing programs and key account plans.
• Strengthen relationships with distributors, retailers and trade partners to improve distribution, visibility and sales.
• Conduct regular retail and digital marketplace reviews to identify opportunities and benchmark competitive activity.

4. Agency & Stakeholder Management

• Manage relationships with advertising, media, digital, PR, creative and event agencies.
• Develop clear briefs and ensure projects are delivered on time, within budget and to brand standards.
• Collaborate effectively with Sales, Finance, Supply Chain, Legal and Executive Leadership to deliver integrated business initiatives.

5. Financial & Business Management

• Manage marketing budgets, forecasts and investment to maximize return.
• Prepare financial reports, marketing dashboards and executive presentations.
• Monitor brand performance, campaign ROI and key business metrics to support informed decision-making.

6. Leadership

• Lead, coach and develop marketing team members while fostering a culture of collaboration, creativity and accountability.
• Champion innovation, continuous improvement and best marketing practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• MBA or postgraduate qualifications are advantageous.

Experience

• 3–6 years' progressive experience in FMCG, alcoholic beverages, consumer goods or lifestyle brands.
• Proven success managing multiple brands, integrated campaigns, agencies and marketing budgets.
• Demonstrated experience in trade marketing, customer engagement, digital marketing and experiential events.
• Strong track record of delivering measurable commercial and brand growth.

Technical Skills

• Advanced Microsoft Office Suite, particularly Excel and PowerPoint.
• Digital marketing platforms, CRM systems and analytics tools.
• Budget management and financial reporting.

Core Competencies

Strategic & Commercial

• Strategic thinker with strong business and financial acumen.
• Customer and consumer focused with strong analytical capability.

Marketing Excellence

• Brand management
• Integrated marketing communications
• Digital marketing
• Public relations
• Content strategy
• Trade and channel marketing
• Consumer engagement and event execution

Leadership & Communication

• Excellent verbal, written and presentation skills.
• Strong stakeholder management, negotiation and influencing skills.
• Proven ability to lead agencies and cross-functional teams.

Personal Attributes

Creative, innovative, highly organized, results-driven, collaborative and passionate about building lifestyle brands and memorable consumer experiences.

Success Measures

• Brand growth and profitability
• Market share and brand equity
• Campaign ROI and consumer engagement
• Customer satisfaction and trade execution
• Budget performance and financial governance
• Successful delivery of integrated marketing initiatives